Payments strategist · Netherlands

Payments performance, from both sides of the transaction.

Thirteen years turning payment data into revenue — first running payments for a global subscription business, then advising enterprise merchants at Checkout.com and Airwallex. I find where authorisations are lost and fix it, end to end.

Staff Optimization Consultant, Airwallex · Netherlands · Previously Checkout.com, Flywire, Financial Times

Abstract graphic of amber arcs and connected nodes representing the flow of a payment transaction

Approval rate is a system output

Seven stages decide whether a good customer gets through.

The funnel

The path I trace — a decline is rarely one thing

  1. INT

    Integration

    integration quality and message completeness

  2. CHD

    Cardholder data

    data quality, tokens, recurring indicators

  3. 3DS

    Authentication

    3DS/SCA strategy, challenge behaviour

  4. RSK

    Risk decisions

    fraud controls vs. false declines

  5. ISS

    Issuer behaviour

    issuer-specific rules and decline patterns

  6. RTE

    Routing

    acquiring setup and routing strategy

  7. AUTH

    Authorisation

    approval rate, cost, customer experience

In short

I find where good customers get declined, and fix the system that declines them.

I advise global enterprise merchants and payment service providers on converting payment performance into revenue. I own the analysis and the playbooks behind the recommendations, and build the automation and applied-AI tooling that lets them scale past one merchant at a time.

See the work
Payment performance is an end-to-end system, not a decline code on a dashboard.

Merchant side first, then the PSP side.